Almost every internet marketing campaign includes PPC, or pay per click, advertising. Given that it takes time to develop proper organic rankings in the prominent search engines, pay per click advertising allows a company to bid on select keywords and achieve top rankings as well instant traffic immediately.

The difficulty is whether the PPC campaign is effective in achieving the desired ROI, or return on investment. Without constant management, a PPC campaign can quickly turn into a cash drainer without delivering successful results. However, a well managed PPC campaign can lead to valuable sales leads or conversions.

Initial Campaign Setup

The initial campaign setup includes creating accounts in the prominent search advertisers, such as Google, MSN (Bing), and Yahoo. This includes the development of target keywords and creatives for use in your PPC marketing campaign. Budgets, target goals and conversion percentages will also be established during the initial campaign setup.

Google analytic tracking codes will be embedded into your store to track your results.

Management Fee

Upon determining your monthly budgets, keywords, and objectives, we will monitor and maintain your PPC campaign. Optimizations will occur throughout the month to ensure that your objectives are being met, including adjusting bids and creatives to achieve the optimal results.

The monthly management fee corresponds to your monthly advertising budget.

Reporting

Monthly reports will be created for you that will indicate how well your campaign is performing. These reports will be the basis for making further improvements to your PPC to campaign.